Dive Right In: Swimsuits

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Posted by Renée Sande on June 29, 2018, 6 a.m.

If you haven’t already found your perfect swimsuit for the warm days ahead, or you’re looking to stock up your selection, we’ve got the skinny on the hottest swimsuits for 2018 that will keep you feeling and looking cool into 2019.

While the trends aren’t a huge departure from last year, the 2018 season is definitely defined and runs the gamut, with a little something for everyone.


While the younger kids often don’t care what they’re wearing, parents want an easy fit, comfort and durability matched with a fun and colorful style.

For boys and girls, look for sun-protective pieces like rash guards that are sporty and stylish, and combine sun protection with a comfortable fit that lets them run, jump and play to their heart’s content!

Girls swimshits
Left to right: Boden Ticking Stripe swimsuit, Jen's Kids Boutique Berry Rash Guard bikini, Old Navy High-neck swimsuit.

For the girl that likes frills, they’re in luck, as ruffles – seen in women’s swimwear as well – are showing up in tiered tops, asymmetrical accents and tiny trim embellishments. Also, accenting everything from necklines to waistlines is ruching, which accents the fit while looking adorable.

Boy’s board shorts this year are basically a smaller version of men’s swimwear this season, with a drawstring and square cut and in plenty of fun prints and color blocking.

Boys swimsuits
Left to right: Eclipse Volley shorts, Quicksilver Highline Lava Slash boardshorts.


Not only has the look of linen made an appearance in men’s trunks, but actual linen fabric makes for a resort-wear look. In addition, embroidery has made a splash in men’s swimwear, as well as color-blocking and prints that are graphic and art inspired.

Swimwear lengths for men still include long board shorts – still above the knee – but primarily are focused on the shorter swim short, which adds the illusion of a longer leg.

While the square cut is the most popular in 2018, it’s still a slim fit, although comfortable. Expect to see the retro-marine style that’s a little more tapered and is best-suited for the slight body shape.

Men swimsuits>
Left to right: Abercrombie & Fitch Yellow Pineapple Classic trucks, J. Crew Blue Floral boardshorts, Saturdays NYC Ennis boardshort.


From new takes on classic silhouettes to on-trend items that'll make you shine, women’s swimsuits for 2018 reflect many styles from last season with new twists and tweaks for an intriguing look.

With a nod to the past, fun and flirty patterns this year include polka dots and fruity prints, while fabrics at the forefront include seersucker and velvet, bringing comfort and glamour together.

While popular features include frilled sleeves and belts, plenty of skin being bared is on trend as well one shoulder straps, barely there one-pieces and cheeky bottoms. You can also expect to see plenty of sporty styles in bold, neon colors.

This year’s breakout color for women’s swimwear however is chocolate. Expect to see the color everywhere, looking decadent and fresh at the same time.

Women swimsuit
Left to right: Sunset Park Cotton Candy one-piece swimsuit, ISABELLA ROSE Tropicali Ruffle bikini, Flagpole Calu One-Shoulder one-piece swimsuit.